FEATURED ARTICLE

Quality Condition Adjusted Mean Methodology: A Comparative Valuation Tool for the Appraiser
This paper explores the process of using a quality/condition adjusted mean methodology (Q-CAMM) to determine value of a subject property. A quality/condition adjusted mean regulates comparable values based upon condition level and quality points, and arrives at a final value conclusion relative to the subject property’s intrinsic features and state of preservation. Q-CAMM continues to rely upon the personal opinion and experience of the appraiser while introducing additional mathematical components to basic statistical averaging. Click the image to read the article by Todd W. Sigety, ISA CAPP.
(First Published in the Journal of Advanced Appraisal Studies - 2008)

FEATURED ARTICLE

Reconceiving Connoisseurship, by Carol Strone
Connoisseurship is a dead language and a dead art. Or so art theorists with disdain for aesthetic judgments would have us believe for some 40 years now. Indeed, connoisseurship has long languished — unfashionable and unpracticed — in academic circles and beyond. But still it matters for many people, and there are signs of a renaissance, even in the most unlikely realms of the art world. The time is ripe for reconceiving connoisseurship as relevant to furthering culture and seeing with maximum powers of observation that which humankind creates. Click the image to read the article by Carol Strone of Carol Strone Art Advisory, NY.
(First Published in the Fine Art Connoisseur, March/April 2010)
Showing posts with label appraisal career. Show all posts
Showing posts with label appraisal career. Show all posts

Critical Changes to USPAP Tele-seminar Set for Monday

Wednesday, January 13, 2010 Reporter: Brian Kathenes 0 Comments
Join Leon Castner, Ph.D., AAA, ISA CAPP, Senior Partner of National Appraial Consultants,
for an imporatant teleseminar:

Critical Changes to USPAP -- A Personal Property Perspective”

Learn about these critical changes and how they will impact your success in 2010.

Only $15.00. Monday, January 18, 2010, 8 PM Eastern.

Learn more at: www.BestAppraiserProfits.com

Join Leon and receive a special issue of the NAC Appraisers’ Marketing Newsletter containing more than 37 appraisal marketing tips you can instantly use to make this your best year ever. Don’t delay; the number of participants is limited.

Reserve your seat TODAY, and receive your special "Signing Bonus" worth $29.00, yours free

Claim your seat, your NAC marketing newsletter subscription,
AND your special bonus at:

www.BestAppraiserProfits.com



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A question of looted property:

Tuesday, November 10, 2009 Reporter: Jerry Sampson 1 Comment
I'm in the middle of reading The Monuments Men by Robert M. Edsel. This is a non-fiction work about a group of men and women enacted by various governments to preserve cultural art works during WWII. This question came to my mind. What role if any, does the professional appraiser play in regards to potentially looted or stolen property? What if in doing a house inspection, for any number of reasons, you find a great work of cultural art in an unsuspecting family's collection? WWII has been over for 60 plus years now. These items could have easily passed onto several other family members hands by now. Families who had no idea that this object could have been pillaged by or just bought on the street by "grandpa" decades ago. Objects that might even be listed in previous appraisals or estate settlements. What right do we have, if any, to report these findings and to whom would we report? I've searched USPAP and inquired with other seasoned appraisers only to get vague answers. Of course, I understand the articles of due diligence, our ethics and our code of conduct but unless information is requested by the government we're strictly confidential. What if our client is aware of it's history and provenance? And they thought that enough time had passed that no one remembered or cared. When should we know to cross a line and involve other authorities and how does this affect our relationship with our clients. I think that there are a lot of interesting questions here. Any answers??
Jerry Sampson



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Marketing Your Appraisal Services: Facts, Myths, and Archery (yes, archery) Part two:

Wednesday, September 30, 2009 Reporter: Brian Kathenes 2 Comments

Busting The MythsWith all due respect to Discovery Channel celebrities Adam Savage and Jamie Hyneman, of Myth Busters fame, these appraisal myths must be busted before one can identify a strategic approach and establish the tactical elements of effective appraisal services promotion.


Busting -- "My appraisal designation, certification and qualifications will get me business."

Your appraisal designations, appraisal experience, and your appraisal qualifications will not get you more business. Your designations, expertise and qualifications are “features,” not benefits. Nobody cares about features. Nobody buys features. People buy benefits. They buy solutions. They buy answers to their problems, but they do buy features. Every designation, every letter after your name, and every area of specialty and expertise must be turned from a feature into a benefit.

In Successful Selling Strategies: Benefits vs. Features, publicity guru Paul Hartunian and I explain that when it comes to your appraisal qualifications – nobody cares. Prospects and clients will not care about any of your designations, until they understand the benefits of those designations.
(To Read the Rest of the article click the Read More Link below)
Read More>>>



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Ten Deadly Marketing Mistakes Appraisers Make, and How To Avoid Them.

Friday, September 04, 2009 Reporter: Brian Kathenes 0 Comments



There is nothing more important than a headline.


How about the one you just read? Did it stop you? It may be an advertising headline, an article headline, a news headline, or a website landing page. The headline will either capture the attention of your readers, or it will cause them to skip to the next story, article, webpage or brochure.

Here is a classic "formula headline:"

“Ten Deadly ________ Mistakes ______ Make, and How To Avoid Them”

You fill in the blanks with your target market and address their biggest concern.

For example:
-- Ten Deadly Wedding Ring Buying Mistakes Men Make, and How To Avoid Them.
-- Ten Deadly Antique Selling Mistakes Collectors Make, and How To Avoid Them.
-- Ten Deadly Insurance Mistakes Homeowners Make, and How To Avoid Them.

Here' another: “_______ Leave(s) ________ At Risk” Just fill in the blanks:

-- Hurricane Season Leaves Sailors’ Vessels At Risk
-- Skyrocketing Gold and Silver Prices Leave Homeowners At Risk
-- Lack of Appraisal Knowledge Leaves Senior Citizens At Risk

Focus on your target market and write the headlines that will get your target market, news
editor, or radio host to stop, read, and act.

I’ve just given you two great formula headlines and seven new headlines to start with, so fill in the blanks and stay at it.

Lastly, keeping in touch with your clients and prospects is critically important. You
must maintain regular contact six to twleve times per year in order to maintain your name recognition and ensure repeat business.

If you use e-mail to keep in touch with clients, be certain to use headlines.

Not sure how to keep in touch? There are loads of products out there.
The system we use in our appraisal practice is an amazingly simple and a cost-effective solution to the time-consuming process of developing and sending e-mails to your list.

Take a cheap test run of my favorite on-line contact manager and shopping cart at:
http://www.bestonlinecontact.com/



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Appraisers' Marketing Tips -- web and e-mail

Friday, September 04, 2009 Reporter: Brian Kathenes 2 Comments

Web & e-mail Marketing Tips for Appraisers

OgilvyOne, the direct marketing division of WPP Group conducted extensive research on internet e-mail marketing. One of the most interesting discoveries I noticed in the report was that when graphical icons were included in e-mails, click-through rates jumped 60% over standard links.

The research study also identified that only 35% of an e-mail actually gets read, and the report also noted that the word “free” has less impact than it did in the past.

One last point that should be of interest to appraisers is that messages targeted to small business that addressed “service” and “solutions” had far more impact than other subjects.

What does all this mean to an appraiser?

Icon click-through:
Well, if you use e-mails designed to drive people to your website, the use of an icon, instead of a standard text URL, should provide you with a much greater response. Standard text e-mail will not allow you to use an icon within the e-mail, but html formats will allow for images, illustrations and icons. If you are not sure how to set up an e-mail with an icon, it might be worth the investment in a web designer or internet specialist.

Only 35% of e-mail gets read:
Two thoughts here – if readers only read 35% of an e-mail, then write more (not really)-
Or – make every word of your e-mail message count. The copy in your e-mail must be carefully crafted to ensure that your message is read and the reader takes the action you wish. Use what professional reporters call the “upside down pyramid” technique – that means put the most important information up front to capture the attention of the reader and to keep them reading.
Services and Solutions The “services” and “solutions” concept is not new to appraisal services marketers. By now you know that in order to successfully market your appraisal services you must focus on the “benefits,” not the features.

Finally, the “subject” of every e-mail is critically important. It is, in essence, the headline of your e-mail message. If you are e-mailing your existing clients, then your name may get them to open your message. But a solid subject ‘headline’ is much more important than your name recognition. If you have both name recognition and a great headline, you’ll drastically improve your chances of having your message read.

Looking for more Appraiser-specific marketing ideas and tips?
Go to: http://www.bestappraiserprofits.com/

Brian Kathenes



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Journal of Advanced Appraisal Studies

Journal of Advanced Appraisal Studies