The Personal Property Appraisers Post

There is nothing more important than a headline.

How about the one you just read? Did it stop you? It may be an advertising headline, an article headline, a news headline, or a website landing page. The headline will either capture the attention of your readers, or it will cause them to skip to the next story, article, webpage or brochure.

Here is a classic "formula headline:"

“Ten Deadly ________ Mistakes ______ Make, and How To Avoid Them”

You fill in the blanks with your target market and address their biggest concern.

For example:
-- Ten Deadly Wedding Ring Buying Mistakes Men Make, and How To Avoid Them.
-- Ten Deadly Antique Selling Mistakes Collectors Make, and How To Avoid Them.
-- Ten Deadly Insurance Mistakes Homeowners Make, and How To Avoid Them.

Here' another: “_______ Leave(s) ________ At Risk” Just fill in the blanks:

-- Hurricane Season Leaves Sailors’ Vessels At Risk
-- Skyrocketing Gold and Silver Prices Leave Homeowners At Risk
-- Lack of Appraisal Knowledge Leaves Senior Citizens At Risk

Focus on your target market and write the headlines that will get your target market, news
editor, or radio host to stop, read, and act.

I’ve just given you two great formula headlines and seven new headlines to start with, so fill in the blanks and stay at it.

Lastly, keeping in touch with your clients and prospects is critically important. You
must maintain regular contact six to twleve times per year in order to maintain your name recognition and ensure repeat business.

If you use e-mail to keep in touch with clients, be certain to use headlines.

Not sure how to keep in touch? There are loads of products out there.
The system we use in our appraisal practice is an amazingly simple and a cost-effective solution to the time-consuming process of developing and sending e-mails to your list.

Take a cheap test run of my favorite on-line contact manager and shopping cart at:
http://www.bestonlinecontact.com/