FEATURED ARTICLE

Quality Condition Adjusted Mean Methodology: A Comparative Valuation Tool for the Appraiser
This paper explores the process of using a quality/condition adjusted mean methodology (Q-CAMM) to determine value of a subject property. A quality/condition adjusted mean regulates comparable values based upon condition level and quality points, and arrives at a final value conclusion relative to the subject property’s intrinsic features and state of preservation. Q-CAMM continues to rely upon the personal opinion and experience of the appraiser while introducing additional mathematical components to basic statistical averaging. Click the image to read the article by Todd W. Sigety, ISA CAPP.
(First Published in the Journal of Advanced Appraisal Studies - 2008)

FEATURED ARTICLE

Reconceiving Connoisseurship, by Carol Strone
Connoisseurship is a dead language and a dead art. Or so art theorists with disdain for aesthetic judgments would have us believe for some 40 years now. Indeed, connoisseurship has long languished — unfashionable and unpracticed — in academic circles and beyond. But still it matters for many people, and there are signs of a renaissance, even in the most unlikely realms of the art world. The time is ripe for reconceiving connoisseurship as relevant to furthering culture and seeing with maximum powers of observation that which humankind creates. Click the image to read the article by Carol Strone of Carol Strone Art Advisory, NY.
(First Published in the Fine Art Connoisseur, March/April 2010)
Showing posts with label appraising. Show all posts
Showing posts with label appraising. Show all posts

Breakthrough Appraisal Seminar Celebrates 15th Birthday with a Free Virtual Tele-seminar Party

Thursday, October 15, 2009 Reporter: Brian Kathenes 0 Comments
You’re invited to a virtual appraisal birthday party!

Happy Birthday to Brian Kathenes and Leon Castner’s Award-winning, Landmark, Appraisal Educational Seminar. "USPAP - A Personal Property Perspective" is celebrating its 15th birthday.

And all personal property appraisers are invited to the birthday bash celebration.

It’s a free, “USPAP - A Personal Property Perspective” update, live, tele-seminar party with a Birthday Gift for everyone who attends.

“No, we’re not giving away new cars,” says NAC’s Managing Partner Brian Kathenes, “But we know all our appraiser guests will really like their special gift. It’s a party no appraiser should miss.”

The tele-seminar and virtual birthday party will be held on Wednesday, October 21st.
Appraisers can register to claim their free 'seat' at: www.USPAPBirthday.com

“We needed a way of celebrating National Appraisal Consultants’ 15 years of training and coaching personal property appraisers,” says NAC’s Senior Partner Leon Castner.

“We’re hoping to fill up all the phone lines and give our fellow appraisers powerful information that will help them get more high-paying appraisal business along with the latest USPAP updates.”

USPAP – A Personal Property Perspective was a live, on-site seminar designed, developed, and presented by National Appraisal Consultants exclusively for personal property appraisers. It was first presented 15 years ago by Brian Kathenes and Leon Castner, years before most personal property appraisal societies embraced the USPAP standard.

It ran for two years across the US. More than 250 appraisers completed the program and received professional development points and a special NAC certification.

All appraisers are invited to attend the tele-seminar celebration for free (they just pay for their normal long distance charges) but they must register at: www.USPAPBirthday.com



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Marketing Your Appraisal Services: Facts, Myths, and Archery (yes, archery) Part two:

Wednesday, September 30, 2009 Reporter: Brian Kathenes 2 Comments

Busting The MythsWith all due respect to Discovery Channel celebrities Adam Savage and Jamie Hyneman, of Myth Busters fame, these appraisal myths must be busted before one can identify a strategic approach and establish the tactical elements of effective appraisal services promotion.


Busting -- "My appraisal designation, certification and qualifications will get me business."

Your appraisal designations, appraisal experience, and your appraisal qualifications will not get you more business. Your designations, expertise and qualifications are “features,” not benefits. Nobody cares about features. Nobody buys features. People buy benefits. They buy solutions. They buy answers to their problems, but they do buy features. Every designation, every letter after your name, and every area of specialty and expertise must be turned from a feature into a benefit.

In Successful Selling Strategies: Benefits vs. Features, publicity guru Paul Hartunian and I explain that when it comes to your appraisal qualifications – nobody cares. Prospects and clients will not care about any of your designations, until they understand the benefits of those designations.
(To Read the Rest of the article click the Read More Link below)
Read More>>>



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Marketing Your Appraisal Services: Facts, Myths, and Archery (yes, archery) Part one:

Wednesday, September 30, 2009 Reporter: Brian Kathenes 1 Comment

Effectively marketing your personal property appraisal services is the most critical skill of any successful appraisal practice.

It is not “one of the most critical factors” – it is THE most critical factor. Without an effective marketing strategy, and a proven marketing action plan, an appraiser is doomed to a practice that is far less successful than it could be.

Appraisal myths have prevented many very qualified appraisers from properly marketing their services. As a result, these appraisers deny themselves the benefits of a well-run, highly-profitable appraisal practice. Until an appraiser looks objectively at his or her business, there cannot be any positive change in the growth and quality of anyone’s own practice, or in the appraisal profession.

In order to create a profitable, dynamic appraisal practice, appraisers must be aware of the existing myths that surround this most exciting and lucrative business. These appraisal myths must be exposed for what they are -- a fabrication created by appraisers who are looking for an excuse to explain their lack of success. It is always easier to blame an external source for our shortcomings than it is to look internally and examine why we have failed (or not have been as successful as we had hoped).

Exposing the Myths

There are three primary myths that, once exposed, will either galvanize you into action, or cause you to stop reading this article and stick your head in the sand. You get to choose your fate and your future.

Myth number one: "My appraisal designation, certification and qualifications will get me business. This is the number one fallacy of the appraisal world. It is the belief that leads many people to take appraisal courses, continuing education programs, and specialty study classes."

Once completed, the appraiser has an expectation that there will be a “payoff” for all the hard work. I’ve heard it many times. They gripe about spending a ton of money and loads of hours on a course, then expect it to pay off immediately. This is not the case. The knowledge, qualifications, designations and certifications earned are the foundation upon which an appraiser can market their services. These qualifications may provide an appraiser with a competitive edge, but only if they are marketed properly. Successful completion of any appraisal course is not a guarantee of business success.

Myth number two: "My professional appraisal organization is supposed to get me all the business I need." 

(To Read the Rest of the article click the Read More Link below)
Read More>>>



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Appraisers' Marketing Tips -- web and e-mail

Friday, September 04, 2009 Reporter: Brian Kathenes 2 Comments

Web & e-mail Marketing Tips for Appraisers

OgilvyOne, the direct marketing division of WPP Group conducted extensive research on internet e-mail marketing. One of the most interesting discoveries I noticed in the report was that when graphical icons were included in e-mails, click-through rates jumped 60% over standard links.

The research study also identified that only 35% of an e-mail actually gets read, and the report also noted that the word “free” has less impact than it did in the past.

One last point that should be of interest to appraisers is that messages targeted to small business that addressed “service” and “solutions” had far more impact than other subjects.

What does all this mean to an appraiser?

Icon click-through:
Well, if you use e-mails designed to drive people to your website, the use of an icon, instead of a standard text URL, should provide you with a much greater response. Standard text e-mail will not allow you to use an icon within the e-mail, but html formats will allow for images, illustrations and icons. If you are not sure how to set up an e-mail with an icon, it might be worth the investment in a web designer or internet specialist.

Only 35% of e-mail gets read:
Two thoughts here – if readers only read 35% of an e-mail, then write more (not really)-
Or – make every word of your e-mail message count. The copy in your e-mail must be carefully crafted to ensure that your message is read and the reader takes the action you wish. Use what professional reporters call the “upside down pyramid” technique – that means put the most important information up front to capture the attention of the reader and to keep them reading.
Services and Solutions The “services” and “solutions” concept is not new to appraisal services marketers. By now you know that in order to successfully market your appraisal services you must focus on the “benefits,” not the features.

Finally, the “subject” of every e-mail is critically important. It is, in essence, the headline of your e-mail message. If you are e-mailing your existing clients, then your name may get them to open your message. But a solid subject ‘headline’ is much more important than your name recognition. If you have both name recognition and a great headline, you’ll drastically improve your chances of having your message read.

Looking for more Appraiser-specific marketing ideas and tips?
Go to: http://www.bestappraiserprofits.com/

Brian Kathenes



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Journal of Advanced Appraisal Studies

Journal of Advanced Appraisal Studies