The Personal Property Appraisers Post: social media

FEATURED ARTICLE

Quality Condition Adjusted Mean Methodology: A Comparative Valuation Tool for the Appraiser

This paper explores the process of using a quality/condition adjusted mean methodology (Q-CAMM) to determine value of a subject property. A quality/condition adjusted mean regulates comparable values based upon condition level and quality points, and arrives at a final value conclusion relative to the subject property’s intrinsic features and state of preservation. Q-CAMM continues to rely upon the personal opinion and experience of the appraiser while introducing additional mathematical components to basic statistical averaging. Click the image to read the article by Todd W. Sigety, ISA CAPP.

(First Published in the Journal of Advanced Appraisal Studies - 2008)

FEATURED ARTICLE

Reconceiving Connoisseurship, by Carol Strone

Connoisseurship is a dead language and a dead art. Or so art theorists with disdain for aesthetic judgments would have us believe for some 40 years now. Indeed, connoisseurship has long languished — unfashionable and unpracticed — in academic circles and beyond. But still it matters for many people, and there are signs of a renaissance, even in the most unlikely realms of the art world. The time is ripe for reconceiving connoisseurship as relevant to furthering culture and seeing with maximum powers of observation that which humankind creates. Click the image to read the article by Carol Strone of Carol Strone Art Advisory, NY.

(First Published in the Fine Art Connoisseur, March/April 2010)

Showing posts with label social media. Show all posts

Social Media for Appraisers

Monday, March 22, 2010 Reporter: Todd W. Sigety, ISA CAPP 0 Comments

By Todd W. Sigety, ISA CAPP

I wrote a similar post a few weeks ago for the ISA forum, and thought I would also share with those appraisers outside of ISA and the ISA forum.

I was recently reading an article on the legal profession which included a private survey on how law firms planned to promote their services in 2010. I was pleasantly surprised to see that 92% of those responding stated that social media was in their plans. This includes online activities such as websites, blogs, social networking, Youtube, Feeds, RSS, embedded video, images, podcasts, tags, Twitter and social media press releases. But it is beyond any of the singular sites and networks, it is how they all may be used together to gain maximum benefit and brand exposure.

You may not realize it, but appraisal organizations are taking advantage of social media. ISA is actually using many social media concepts for its upcoming conference in Toronto. ISA HQ is sending out internal email blasts to members with images, links etc, there is info on the main website, plus a mini site devoted only to conference at www.assets2010.org. ISA has press releases coming out for both online and print publications, have posted on the news-antiques press release site, have snail mailed brochures, and have other promotional activity planned. ISA has a LinkedIn group, and soon will be active with Twitter and Facebook as well. It is the planning and coordination between various social media outlets that makes the campaigns worthwhile, any one on its own might produce few results, while as a group, the promotional efforts start to take hold. The social media sites are excellent ways for groups and organizations to stay in touch with their members. AAA has been active with both Twitter and Facebook.

In September, 2009 I posted on the Appraisers Post about a Realtor's technology survey (click HERE to read). The survey revealed that real estate professionals were using social networking sites with more frequency. As a matter of fact the increase in the use of social networking sites rose from 33% surveyed in 2007 to 84% in 2008.

Now add in the recent survey from law firms, and it shows the importance of not only an online presence, but the connection and coordination of all available online promotional, marketing, and networking opportunities.

Click the Read More Below for the rest of the article.