Promote and Enhance your Appraising Practice
Thursday, July 16, 2009
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This is the first in a series of articles on how to use technology to enhance your professional appraising practice.In the first 10 years, the Internet was mainly used for email, instant messaging, and web sites. Some companies built powerful web-based applications such as banking and information exchanges. A couple of years ago a seemingly new use for the Internet exploded in the media. Of course I am talking about MySpace and some other social networking sites. While MySpace has received considerable negative press (much of it deserved), there are other services that allow a professional to promote their practice in a business-like manner.
This article will discuss a free web service called LinkedIn. LinkedIn is a professional networking site. Appraisers can create a professional profile and connect with other professionals in the appraising, insurance, and legal professions. The idea behind LinkedIn is to promote your practice in a professional and consistent manner. LinkedIn also allows you to stay connected with your peers, clients, and business partners quickly and easily.
Back in the 1980’s a saying was; “It is who you know”. An appropriate saying for this century is; “It is who you know, and how much you know”. How do you let people know how much you know? One way is to provide information that shows you know your business, and that you are an expert in your field. This can be done through email, newsletters, and snail mail. (Click Read More for the rest of the article)